Lottomatica: traffic & market share — May 2026
Lottomatica is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 9M monthly visits in Italy, where it ranks #5 by traffic with 9.6% of the market. Across 5 tracked countries Lottomatica's combined traffic reached about 9.1M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Italy | 9M | 929.1K | #5 | 9.6% | +4% |
| United States | 23K | 2.4K | #136 | 0.0% | — |
| Switzerland | 20.2K | 2.1K | #4 | 8.0% | — |
| Austria | 13.8K | 1.4K | #7 | 1.0% | — |
| Poland | 13.8K | 1.4K | #14 | 0.1% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Lottomatica · May 2026
Month-over-month, traffic grew fastest in Italy (+4% month-over-month). Lottomatica also holds challenger positions (outside #1) in Italy, United States, Switzerland and Austria, competing for share against the local leaders.
By player attention — an estimated 936.4K play-hours per month across its markets (visits × average session length) — Lottomatica ranks among the more engaging brands in its regions.
Lottomatica ranks #5 by traffic and #3 by search demand in Italy — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Italy
Sisal · Goldbet · bet365 · Planetwin365 · Betflag · Snai
Frequently asked questions
How much traffic does Lottomatica have?
About 9M monthly visits in Italy in May 2026, and roughly 9.1M across 5 tracked markets.
What is Lottomatica's market share in Italy?
9.6% of the market's traffic — ranked #5 among operators.
How engaged is Lottomatica's audience?
Roughly 936.4K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.