bplay: traffic & market share — May 2026
bplay is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 3M monthly visits in Argentina, where it ranks #5 by traffic with 6.6% of the market. Across 2 tracked countries bplay's combined traffic reached about 3.1M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Argentina | 3M | 710.1K | #5▼1 | 6.6% | -21% |
| United States | 13.9K | 3.3K | #161▼56 | 0.0% | +110% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
bplay · May 2026
Month-over-month, traffic grew fastest in United States (+110% month-over-month) while the sharpest decline was in Argentina (-21%). bplay also holds challenger positions (outside #1) in Argentina and United States, competing for share against the local leaders.
By player attention — an estimated 713.4K play-hours per month across its markets (visits × average session length) — bplay ranks among the more engaging brands in its regions. On reputation, bplay scores 2.8/5 on Trustpilot.
bplay ranks #5 by traffic and #4 by search demand in Argentina — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Argentina
Betano · Betsson · 1Win · bet365 · Brazino777 · Stake
Reputation
Trustpilot: 2.8/5.
Frequently asked questions
How much traffic does bplay have?
About 3M monthly visits in Argentina in May 2026, and roughly 3.1M across 2 tracked markets.
What is bplay's market share in Argentina?
6.6% of the market's traffic — ranked #5 among operators.
How engaged is bplay's audience?
Roughly 713.4K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.