Ireland online betting market — May 2026
In May 2026 the online betting and casino market in Ireland drew about 6.4M website visits across 23+ operators tracked by DataGlass; the market fell 1% month-over-month. Paddypower leads, drawing 34.0% of traffic, and the top three operators together hold 58.7%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Paddypower | 2.2M | 34.0% | #1 | #1 | +6% |
| VAVADA | 968.2K | 15.2% | #2 | — | — |
| Tonybet | 609.3K | 9.5% | #3 | #9 | +24% |
| Boylesports | 534.3K | 8.4% | #4▼2 | #2 | -17% |
| Betfair | 456K | 7.1% | #5▼1 | #5 | +2% |
| Ladbrokes | 420.1K | 6.6% | #6▼1 | #3 | -2% |
| Williamhill | 264.5K | 4.1% | #7▼1 | #6 | -26% |
| 20Bet | 255.7K | 4.0% | #8▼1 | — | -9% |
| Skybet | 221.8K | 3.5% | #9▼1 | #7 | -14% |
| 22Bet | 109.4K | 1.7% | #10▼1 | — | -4% |
| Coral | 88.2K | 1.4% | #11▼1 | #4 | -6% |
| Betvictor | 66.7K | 1.0% | #12▼1 | #8 | -5% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Ireland · May 2026
This month Tonybet grew fastest in Ireland (+24%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Coral sits at #4 in search demand but #11 by traffic — interest the market hasn't fully converted into visits; while Tonybet is #3 by traffic yet only #9 in search — traffic pulled by paid acquisition more than by organic demand.
Frequently asked questions
Which is the biggest online betting site in Ireland?
Paddypower leads in Ireland with 34.0% of traffic in May 2026.
How big is the online betting market in Ireland?
About 6.4M website visits per month across 23+ operators (May 2026).
Who are the top operators in Ireland?
Top by traffic: Paddypower (34.0%), VAVADA (15.2%), Tonybet (9.5%), Boylesports (8.4%), Betfair (7.1%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.