Ladbrokes: traffic & market share — May 2026
Ladbrokes is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 10.9M monthly visits in United Kingdom, where it ranks #5 by traffic with 7.6% of the market. Across 5 tracked countries Ladbrokes's combined traffic reached about 11.5M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United Kingdom | 10.9M | 1.6M | #5 | 7.6% | -3% |
| Ireland | 420.1K | 62.2K | #6▼1 | 6.6% | -2% |
| Nigeria | 123.9K | 18.3K | #16 | 0.1% | — |
| France | 31.9K | 4.7K | #16 | 0.1% | — |
| United States | 29.5K | 4.4K | #132 | 0.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Ladbrokes · May 2026
Month-over-month, the sharpest decline was in United Kingdom (-3%). Ladbrokes also holds challenger positions (outside #1) in United Kingdom, Ireland, Nigeria and France, competing for share against the local leaders.
By player attention — an estimated 1.7M play-hours per month across its markets (visits × average session length) — Ladbrokes ranks among the more engaging brands in its regions.
Ladbrokes ranks #5 by traffic and #4 by search demand in United Kingdom — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in United Kingdom
bet365 · Skybet · Williamhill · Paddypower · Betfair · Coral
Frequently asked questions
How much traffic does Ladbrokes have?
About 10.9M monthly visits in United Kingdom in May 2026, and roughly 11.5M across 5 tracked markets.
What is Ladbrokes's market share in United Kingdom?
7.6% of the market's traffic — ranked #5 among operators.
How engaged is Ladbrokes's audience?
Roughly 1.7M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.