Paddypower: traffic & market share — May 2026
Paddypower is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 12.9M monthly visits in United Kingdom, where it ranks #4 by traffic with 9.1% of the market. Across 5 tracked countries Paddypower's combined traffic reached about 15.3M visits, and it is the #1 operator by traffic in 1 of them (Ireland).
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| United Kingdom | 12.9M | 1.6M | #4 | 9.1% | +0% |
| Ireland | 2.2M | 276.6K | #1 | 34.0% | +6% |
| Italy | 72.7K | 9.3K | #16 | 0.1% | — |
| United States | 60K | 7.7K | #104 | 0.0% | — |
| United Arab Emirates | 52.1K | 6.6K | #3 | 8.5% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Paddypower · May 2026
Month-over-month, traffic grew fastest in Ireland (+6% month-over-month). Paddypower also holds challenger positions (outside #1) in United Kingdom, Italy, United States and United Arab Emirates, competing for share against the local leaders.
By player attention — an estimated 1.9M play-hours per month across its markets (visits × average session length) — Paddypower ranks among the more engaging brands in its regions.
Paddypower ranks #4 by traffic and #1 by search demand in United Kingdom — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in United Kingdom
bet365 · Skybet · Williamhill · Ladbrokes · Betfair · Coral
Frequently asked questions
How much traffic does Paddypower have?
About 12.9M monthly visits in United Kingdom in May 2026, and roughly 15.3M across 5 tracked markets.
What is Paddypower's market share in United Kingdom?
9.1% of the market's traffic — ranked #4 among operators.
In which countries is Paddypower the market leader?
Paddypower ranks #1 by traffic in Ireland (May 2026).
How engaged is Paddypower's audience?
Roughly 1.9M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.