KTO: traffic & market share — May 2026
KTO is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 9.9M monthly visits in Brazil, where it ranks #18 by traffic with 0.7% of the market. Across 2 tracked countries KTO's combined traffic reached about 9.9M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Brazil | 9.9M | 2.5M | #18▼5 | 0.7% | -8% |
| United States | 13.9K | 3.5K | #162▼62 | 0.0% | +62% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
KTO · May 2026
Month-over-month, traffic grew fastest in United States (+62% month-over-month) while the sharpest decline was in Brazil (-8%). KTO also holds challenger positions (outside #1) in Brazil and United States, competing for share against the local leaders.
By player attention — an estimated 2.5M play-hours per month across its markets (visits × average session length) — KTO ranks among the more engaging brands in its regions. On reputation, KTO scores 8.7/10 on Reclame Aqui (Brazil).
KTO ranks #18 by traffic and #8 by search demand in Brazil — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Brazil
Betano · Superbet · Brazino777 · bet365 · 7Games / 7K · Sportingbet
Reputation
Reclame Aqui: 8.7/10.
Frequently asked questions
How much traffic does KTO have?
About 9.9M monthly visits in Brazil in May 2026, and roughly 9.9M across 2 tracked markets.
What is KTO's market share in Brazil?
0.7% of the market's traffic — ranked #18 among operators.
How engaged is KTO's audience?
Roughly 2.5M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.