Nigeria online betting market — May 2026
In May 2026 the online betting and casino market in Nigeria drew about 114.4M website visits across 35+ operators tracked by DataGlass; the market fell 7% month-over-month. Bet9ja leads, drawing 37.6% of traffic, and the top three operators together hold 77.1%.
Top operators by traffic
| Operator | Monthly visits | Share | Rank | Search | MoM |
|---|---|---|---|---|---|
| Bet9ja | 43.1M | 37.6% | #1▲1 | #1 | +22% |
| SportyBet | 25.9M | 22.6% | #2▼1 | #2 | -42% |
| 1X Bet | 19.3M | 16.9% | #3 | #3 | -19% |
| BetKing | 15.3M | 13.3% | #4 | #4 | +35% |
| Betway | 3.9M | 3.4% | #5 | #8 | +129% |
| Betano | 1.9M | 1.7% | #6 | #5 | +73% |
| Stake | 1.1M | 0.9% | #7 | #7 | — |
| 22Bet | 856.7K | 0.7% | #8▲4 | — | +656% |
| Supabets | 541.8K | 0.5% | #9▲6 | — | +595% |
| 1Win | 363.3K | 0.3% | #10 | #9 | — |
| Betpawa | 344.9K | 0.3% | #11▲6 | #6 | +878% |
| Betwinner | 329.5K | 0.3% | #12▼2 | — | +57% |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Share = operator's percentage of the market's measured traffic. MoM = month-over-month change in visits, and the arrow by the rank shows the position change versus last month. Search = the operator's rank by search demand (Google Trends) among the operators shown — compare it with the traffic rank to see whether a brand is pulled by real demand or buys its traffic. Figures aggregate each operator's active domains, including mirror sites.
Nigeria · May 2026
This month Betpawa grew fastest in Nigeria (+878%) — a signal of where the market's traffic is shifting.
Search demand ranks the market differently from traffic: Betpawa sits at #6 in search demand but #11 by traffic — interest the market hasn't fully converted into visits; while Betway is #5 by traffic yet only #8 in search — traffic pulled by paid acquisition more than by organic demand.
Positions are moving too: Supabets climbed from #15 to #9 among the market's operators versus last month.
Frequently asked questions
Which is the biggest online betting site in Nigeria?
Bet9ja leads in Nigeria with 37.6% of traffic in May 2026.
How big is the online betting market in Nigeria?
About 114.4M website visits per month across 35+ operators (May 2026).
Who are the top operators in Nigeria?
Top by traffic: Bet9ja (37.6%), SportyBet (22.6%), 1X Bet (16.9%), BetKing (13.3%), Betway (3.4%).
About this data
Independent, measured monthly. Figures aggregate each operator's active domains (including mirror sites) and are updated every month.