Novibet: traffic & market share — May 2026
Novibet is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 11M monthly visits in Brazil, where it ranks #16 by traffic with 0.8% of the market. Across 7 tracked countries Novibet's combined traffic reached about 17.5M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Brazil | 11M | 2.6M | #16▼4 | 0.8% | -15% |
| Greece | 6.3M | 1.4M | #2 | 22.8% | +6% |
| United States | 47.4K | 10.9K | #112▼52 | 0.0% | -28% |
| Germany | 24.7K | 5.6K | #38▼21 | 0.1% | -40% |
| Netherlands | 16.9K | 3.8K | #22 | 1.2% | — |
| Argentina | 14.4K | 3.4K | #23▼10 | 0.0% | +85% |
| Egypt | 14.3K | 3.3K | #2 | 8.0% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Novibet · May 2026
Month-over-month, traffic grew fastest in Argentina (+85% month-over-month) while the sharpest decline was in Germany (-40%). Novibet also holds challenger positions (outside #1) in Brazil, Greece, United States and Germany, competing for share against the local leaders.
By player attention — an estimated 4M play-hours per month across its markets (visits × average session length) — Novibet ranks among the more engaging brands in its regions. On reputation, Novibet scores 8.2/10 on Reclame Aqui (Brazil) and 1.5/5 on Trustpilot.
Novibet ranks #16 by traffic and #10 by search demand in Brazil — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Brazil
Betano · Superbet · Brazino777 · bet365 · 7Games / 7K · Sportingbet
Reputation
Reclame Aqui: 8.2/10. Trustpilot: 1.5/5.
Frequently asked questions
How much traffic does Novibet have?
About 11M monthly visits in Brazil in May 2026, and roughly 17.5M across 7 tracked markets.
What is Novibet's market share in Brazil?
0.8% of the market's traffic — ranked #16 among operators.
How engaged is Novibet's audience?
Roughly 4M play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.