Pokerstars: traffic & market share — May 2026
Pokerstars is one of the online betting and casino operators independently tracked by DataGlass. In May 2026 it drew about 1.2M monthly visits in Italy, where it ranks #11 by traffic with 1.3% of the market. Across 8 tracked countries Pokerstars's combined traffic reached about 2.3M visits.
Markets & monthly web traffic
| Country | Monthly visits | Play-hours | Market rank | Share | MoM |
|---|---|---|---|---|---|
| Italy | 1.2M | 98.7K | #11 | 1.3% | +10% |
| Spain | 378.2K | 22.4K | #10▼1 | 1.1% | -13% |
| Brazil | 257.5K | 16.9K | #33▼15 | 0.0% | +17% |
| France | 142.3K | 3.8K | #11▼2 | 0.4% | +10% |
| Canada | 113.2K | 7.4K | #26▼3 | 0.2% | +10% |
| Chile | 102.3K | 6.7K | #10▲5 | 0.5% | +2111% |
| Mexico | 70.2K | 4.6K | #16▼4 | 0.1% | -40% |
| Finland | 41.8K | 2.7K | #16 | 0.9% | — |
All figures are web traffic (website visits); activity inside mobile apps is not captured by web measurement. Play-hours = estimated total time-on-site per month (visits × average session length), a proxy for player attention. Share = brand's percentage of measured traffic in that country. Rank = position among operators by traffic; the arrow shows the brand's position change versus the previous month. MoM = month-over-month change in visits.
Pokerstars · May 2026
Month-over-month, traffic grew fastest in Chile (+2111% month-over-month) while the sharpest decline was in Mexico (-40%). Pokerstars also holds challenger positions (outside #1) in Italy, Spain, Brazil and France, competing for share against the local leaders.
By player attention — an estimated 163.2K play-hours per month across its markets (visits × average session length) — Pokerstars ranks among the more engaging brands in its regions.
Pokerstars ranks #11 by traffic and #6 by search demand in Italy — demand runs ahead of its traffic, leaving room to convert existing interest.
Competitors in Italy
Sisal · Goldbet · bet365 · Planetwin365 · Lottomatica · Betflag
Frequently asked questions
How much traffic does Pokerstars have?
About 1.2M monthly visits in Italy in May 2026, and roughly 2.3M across 8 tracked markets.
What is Pokerstars's market share in Italy?
1.3% of the market's traffic — ranked #11 among operators.
How engaged is Pokerstars's audience?
Roughly 163.2K play-hours per month (visits × average session length) across its markets.
About this data
Independent, measured monthly. Figures aggregate the operator's active domains, including mirror sites.